These Ads Don't Tell You What They're Selling, and Business Is Booming

How Smarty Plants is cleverly sidestepping cannabis ad restrictions while building a brand

A new brand called Smarty Plants will take you down a time-sucking rabbit hole of vintage commercials, ’80s pop culture, fantasy, music and sci-fi on its colorful website, which is decorated with digital UFOs. And through its packaging, it promises “free knowledge” to anyone who scans a QR code.