The World Is Reopening. Will Moms Get Left Behind?

House of Wise’s Amanda Goetz on optimizing her schedule

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, House of Wise’s Amanda Goetz talks about maintaining work-life balance as Covid-19 restrictions loosen nationwide. Below, in her own words, she reminds us this doesn’t need to be a “return to normal.”

The challenge

Mother’s Day was last weekend—and I was on a plane to Miami while my kids spent the week with their dad.

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