Brands Have Yet to Catch Up With the Workday Consumer

51% said their online purchases during work time increased since the beginning of the pandemic

Even as employees return to the office following two years of pandemic-rooted work from home, there are just some habits workers can’t seem to shake.

Top line

A study by Forrester Consulting and Microsoft Advertising reveals much of the workday continues to be consumed by online personal tasks.

Among more than 5,300 employed-adults who took part in the survey, 62% said they regularly research or purchase products and services during work hours and 51% said their online purchases made during work hours have increased since the beginning of the pandemic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in