Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
On this episode of The Speed of Culture, Samsung Electronics chief marketing officer Michelle Crossan-Matos talks with host Matt Britton about Samsung’s consumer marketing transformation, which focuses on Gen Z, innovation, sustainability, the metaverse, Web3 and AI.
Crossan-Matos is a C-suite executive with operations, marketing and brand-building experience across multiple industries. She is known for tackling complex business challenges by preparing people and organizations for turnarounds and sustainable growth, which results in increased value.
She shares the importance of building sustainable, personalized and connected products for people to express their personal needs and desires. She also talks about why Samsung focuses its marketing efforts on Gen Z audiences and how the latest technological trends, like the metaverse, have the potential to become the next big thing in consumer innovation.
Subscribe to The Speed of Culture on your favorite podcast platform.
Follow Suzy on Twitter at @AskSuzyBiz. If you have a question or suggestions for the show, send Suzy an email at suzy@suzy.com.
