The Pill Club Rebrands as It Expands Beyond Birth Control

The DTC company, now known as Favor, adds services based on customer feedback

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Favor wants to revolutionize healthcare for millennials and Gen Z.  

That’s why the digital health platform formerly known as The Pill Club launched a rebranded site on March 21. This officially marks a shift from a digital platform for contraception to what CEO Liz Meyerdirk described as “the most trusted digital platform for women and people who menstruate.” 

She added, “We are evolving from a single point solution focused on birth control delivery and reproductive care to a digital health platform.”

According to a representative, the company is seeking to “address the shortcomings of the current health system, starting with reproductive care and skincare.” 




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