The Pandemic Caused a Change in Product Sampling That's Here to Stay for Many Brands

Not only are the workarounds often easier, but they also come with plenty of usable data

Walk into a grocery store today and you likely won’t see an attendant offering a complimentary sample to curious shoppers.

Chip and Joanna Gaines
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This story first appeared in the May 17, 2021, issue of Adweek magazine. Click here to subscribe.