The Next Wave of Podcasts Is Coming—This Time From DTC Brands

A lingerie company is among the first to try the format on

Brands and retailers jumping into the podcast pool is nothing new, with companies like Chanel and Barneys New York hopping on the trend. But now direct-to-consumer brands are slowly beginning to test the waters. And one of them—Lively, a women’s lingerie and leisure company—is debuting “The Lively Podcast: No Makeup Needed” today.