The New 'Gen Z Shopper' Opportunity in Mobile Gaming

The G-Shopper is a futurist, highly proficient in new gaming formats and considered a brand evangelist

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The mobile gaming industry has exploded over the past few years. According to the 2021 Global Games Market Report, the global gaming market is now worth more than $98 billion. It is projected to go beyond a whopping $272 billion in the next decade.

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