The Marketing Was Strong on Star Wars Day

May the 4th continues its streak as a bona fide retail holiday

Brands hoping to feel the force of a fervent fanbase launched some epic products and promotions in honor of Star Wars Day on May 4: a day when it’s perfectly normal to play The Imperial March as Spotify’s track timer is replaced with a glowing lightsaber while a Homesick Tatooine candle permeates the room. 

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