The Layaway Is Back for Macy's in New Deal With Fintech Firm Klarna

A continuing digital evolution in search of younger shoppers

Buy now, pay later continues to grow in popularity among big name retailers in the wake of Covid-19, and now department store chain Macy’s is partnering with alternative payments provider Klarna.

Through Klarna, Macy’s will begin offering its customers the option to pay for products with four interest-free installments, aiding both customer conversion and acquisition.

“With a strong focus on digital agility and innovation, Macy’s continually seeks strategic partnerships that enable us to provide our customers with the best possible shopping experience,” Matt Baer, Macy’s chief digital officer, said in a statement.

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