Digital Transformation The Layaway Is Back for Macy's in New Deal With Fintech Firm Klarna A continuing digital evolution in search of younger shoppers Macy's partners with alternative payments provider Klarna to boost sales, appeal to a younger demographic.Nina Westervelt/Bloomberg via Getty Images By Richard CollingsOctober 9, 2020 Buy now, pay later continues to grow in popularity among big name retailers in the wake of Covid-19, and now department store chain Macy’s is partnering with alternative payments provider Klarna. Richard Collings @RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek. Recommended articles
