The Layaway Is Back for Macy’s in New Deal With Fintech Firm Klarna

A continuing digital evolution in search of younger shoppers

Photo of a Macy's
Macy's partners with alternative payments provider Klarna to boost sales, appeal to a younger demographic. Nina Westervelt/Bloomberg via Getty Images

Buy now, pay later continues to grow in popularity among big name retailers in the wake of Covid-19, and now department store chain Macy’s is partnering with alternative payments provider Klarna.

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@RichCollings Richard Collings is a retail reporter at Adweek.