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Influencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael Kors

Something Navy's licensing deal with Nordstrom expires at the end of 2019

Image of influencer Arielle Charnas — The brand will start with apparel sold via ecommerce.Something Navy

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Is influencer marketing a bubble that’s set to burst? Not if you ask Silas Chou.

The billionaire, whose family founded South Ocean Knitters, a major producer of knitwear in Hong Kong, is investing in Arielle Charnas’ Something Navy brand. Chou is participating in a $10 million funding round with his Vanterra Capital fund, along with Jennifer Fleiss, a co-founder of Rent the Runway, as well as investment and venture funds Box Group, M3 Ventures, Silas Capital and Third Kind Ventures, according to Business of Fashion.

Charnas’