The Future of Commerce Is Already Here

AR capabilities put you right where your consumers are—their phones

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Editor’s note: This piece is part of our Columnist Network, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today’s column is part of a series with Snap on augmented reality. Below, Sally Huang, head of product for camera business, shares how AR has already started to change ecommerce and how to catch up to its rapid growth.

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