The Christmas trees are gone, the holiday music’s shut off ’til next December, but how the season played out for retailers is just coming to light.
The shorter holiday shopping season (by six days) sent retailers into a tizzy this past year, though record sales on Thanksgiving and Black Friday quickly put worries at ease. A new Salesforce report shows digital sales grew by 8% between Nov. 26 and Dec. 26, generating $723 billion globally. Other notable figures include online sales on Thanksgiving growing 24% to $20 billion, Black Friday up 25% to $40 billion, and Cyber Monday rising 13% to $30 billion.
During Cyber Week, Salesforce reports total digital revenue increased 15% from 2018 to $143 billion.
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