The 2019 Holiday Season Saw Digital Sales Grow to $723 Billion

But it's not all positive news for retailers


The Christmas trees are gone, the holiday music’s shut off ’til next December, but how the season played out for retailers is just coming to light.

The shorter holiday shopping season (by six days) sent retailers into a tizzy this past year, though record sales on Thanksgiving and Black Friday quickly put worries at ease. A new Salesforce report shows digital sales grew by 8% between Nov. 26 and Dec. 26, generating $723 billion globally.

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