Data & Insights

The 2019 Holiday Season Saw Digital Sales Grow to $723 Billion

But it's not all positive news for retailers

mall holiday shopping
During Cyber Week, digital revenue increased 15% year-over-year to $143 billion.Getty Images
Headshot of Ann-Marie Alcántara
By Ann-Marie Alcántara

January 10, 2020

The Christmas trees are gone, the holiday music’s shut off ’til next December, but how the season played out for retailers is just coming to light.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

Recommended articles
Related Articles
Versed is officially rolling out its ecommerce experience.
Commerce

This Vegan Beauty Brand Is Flipping the DTC Modelicon-image

By Ann-Marie Alcántara

Commerce

Direct-to-Consumer Brands Had a Bad Week, but It’s Not All Doom and Gloom for the Industryicon-image

By Ann-Marie Alcántara

Data & Insights

This Holiday Season, U.S. Online Sales Grew to $142.5 Billionicon-image

By Ann-Marie Alcántara

collage of dtc brands smiledirectclub poshmark untuckit
Commerce

Average Ad Spend by Direct-to-Consumer Brands Is Up 50% in 2019icon-image

By Ann-Marie Alcántara

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

3 Reasons to Stop Paying Influencers Based on Follower Counts

By Pierre Cassuto, CMO, Humanz

Affiliate Marketing Reimagined

By Awin

The Evolving Conversation on Health and Wellness

By Twitter

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount