The 2019 Holiday Season Saw Digital Sales Grow to $723 Billion

But it's not all positive news for retailers

mall holiday shopping
During Cyber Week, digital revenue increased 15% year-over-year to $143 billion. Getty Images

The Christmas trees are gone, the holiday music’s shut off ’til next December, but how the season played out for retailers is just coming to light.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}