There’s virtually no ecommerce story this year that doesn’t feature Amazon, but it’s not the only company that made waves. Ahead are a few of the biggest ecommerce trends from 2018 and many—like Amazon’s quest for dominance to the rise of more permanent retail stores of digital darlings—are likely to continue in 2019.
Amazon, Amazon, Amazon
With nearly 50 percent of market share, the conversation about ecommerce in 2018 clearly starts with Amazon—at least in the U.S.
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