Target Wants to Broaden Its Customer Base With New Apple Shop

Other collaborations have included Disney, Levi Strauss and Ulta Beauty

While Macy’s turned a profit for the first time in three quarters, it and other mall-based department stores have new reasons to worry about their competitive positioning now that Target appears to be more visibly, um, targeting their customers.

The value-oriented department store banner, historically thought of as more of a competitor to Walmart, unveiled what it calls an enhanced shopping experience for Apple products both online and in 17 select physical stores that is being rolled out this month, with additional locations to be added by the end of fall.

Target

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