Target Wants to Broaden Its Customer Base With New Apple Shop

Other collaborations have included Disney, Levi Strauss and Ulta Beauty

Apple Experience Target
Target is unveiling a new shopping experience for Apple products in collaboration with the consumer electronics maker. Apple/Target

While Macy’s turned a profit for the first time in three quarters, it and other mall-based department stores have new reasons to worry about their competitive positioning now that Target appears to be more visibly, um, targeting their customers.

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@RichCollings Richard Collings is a retail reporter at Adweek.