General

Target Gets Into the Athleisure Game With Inclusive and Accessible Private-Label Brand

Most items from All in Motion are under $40

Target athleisure brand All in Motion
The marketing campaign for All in Motion will continue Target’s commitment to no retouching.Target
Headshot of Mónica Marie Zorrilla
By Mónica Marie Zorrilla

January 9, 2020

Just in time for this surge in “new year, new me” perseverance is the launch of Target-owned activewear and sporting goods brand All in Motion, which hits digital shelves on Jan. 17 and will make its way to your local red bullseye outpost on Jan. 24.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Headshot of Mónica Marie Zorrilla

Mónica Marie Zorrilla

Mónica is a breaking news reporter at Adweek.

Recommended articles
Related Articles
abercrombie and fitch models
Diversity, Equity and Inclusion

After 127 Years, Abercrombie & Fitch Tries New Marketing Approach: Body Positivityicon-image

By Mónica Marie Zorrilla

samsung family hub lcd screen showing merriam-webster and britannica apps
Commerce

Samsung’s Smart Refrigerators Now Store Cool World Trivia and Word of the Dayicon-image

By Mónica Marie Zorrilla

Photo of Shawn Gensch next to a shopping card with the J.C. Penney logo
Commerce

JCPenney’s Top Marketer Resigns After Only 9 Monthsicon-image

By Mónica Marie Zorrilla

three headshots side by side, two women and a man on the right
Ecommerce

These 3 DTC Brands Are Tapping Into Authenticity During the Pandemicicon-image

By Mónica Marie Zorrilla

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Customer Experience Transformation for the C-Suite

Mastering the Art and Science of Subscriber Care

Maximize the Value of First-Party Data for Today and Tomorrow

You Might Like

Are You Advertising With Integrity?

By Connatix

The Power of Leading With Your Brand’s Purpose

By Amazon Ads

Want to Reach Gen Z? Make Sure Your Ads Are Legit Good

By Steve Ellis, EVP Ad Sales Strategy & Business Development, Paramount

Reach Gen Z and Younger People in the Spaces They Value

By Sarah Iooss, Head of Sales, Americas, Twitch