Target Gets Into the Athleisure Game With Inclusive and Accessible Private-Label Brand

Most items from All in Motion are under $40

Just in time for this surge in “new year, new me” perseverance is the launch of Target-owned activewear and sporting goods brand All in Motion, which hits digital shelves on Jan. 17 and will make its way to your local red bullseye outpost on Jan. 24.

Created using intel from more than 15,000 adults and children across the country, the athleisure line, which carries leggings, tops and sports bras in chic, mix-and-match fits in prints and pastels, was engineered with a commitment to quality, sustainable fabrics, inclusivity and accessibility.

Regarding the line, Jill Sando, senior vice president, general merchandise manager, apparel and accessories and home, said in a statement that Target designed All in Motion for the entire family and for all stages of their fitness journey.

“With a size-inclusive assortment that incorporates quality, durable fabrics and sustainably sourced materials, we are ringing in the new year with a new collection that celebrates the...

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