Social Media Week

Tapping Into TikTok as a Resource for Entertainment and Engagement

Brands have a massive opportunity to change their long-term relationships with consumers

James Rothwell, head of marketing, Europe, and Trevor Johnson, head of marketing, global business solutions EU — About 67% of consumers use TikTok to discover new products, according to TikTok's marketers at Social Media Week London.Adweek

By Alexandra Bower

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TikTok is a global entertainment platform connecting communities over shared passions and interests. TikTok’s popularity is surging as 1 billion people use the app each month to be entertained, connect with like-minded creators, and discover new brands and products.

If brands are looking to meet their audiences where they are, they need to consider joining TikTok.

TikTok’s James Rothwell, head of marketing for Europe, and Trevor Johnson, head of marketing for global business solutions EU, joined Adweek’s Social Media London event to discuss how the platform is reimagining entertainment and connecting its community with brands, and what that means for today’s marketing strategies.

Alexandra Bower

@alexandra_cc1

Alexandra Bower is a freelance writer for Adweek.

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