Ahead of the summer travel surge, T-Mobile is rolling out a new campaign of perks centered on vacationers.
The carrier will offer its subscribers faster international data speeds in certain countries, free Wi-Fi on more flights and discounts at Shell gas stations through Labor Day. The new travel-themed campaign builds on T-Mobile’s long-running strategy of offering brand partner promotions in an attempt to set itself apart from its two big competitors.
T-Mobile CMO Mike Katz said the promotion was timed to the large-scale seasonal return to travel among American consumers.
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