With Sustainability a Priority for Consumers, SodaStream Sees a Chance to Shine

The brand's new identity is built around the slogan 'Push for Better'

SodaStream is playing up the eco-friendliness of its at-home seltzer machine with a new branding scheme and product overhaul designed to evoke fresh water imagery.

The Pepsi-owned company is rolling out a new logo consisting of two interlocking water droplets arranged in a yin and yang formation and a new slogan—”Push for Better”—alluding to the action of pressing the SodaStream machine button. The new look will be rolled out to its packaging soon and promoted with a campaign early next year, according to SodaStream global CMO Karin Schifter-Maor.

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