Sustainability and New Revenue Streams Are Driving Brands to Online Resale Marketplaces

Apparel brands like Madewell, Levi’s and Lululemon are turning their attention to the secondhand market

Clothing brands are coming for what’s in your closet, and they’re turning to third-party platforms for help.

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This story first appeared in the Sept. 20, 2021, issue of Adweek magazine. Click here to subscribe.