Welcome to the Superior Bowl, Where Hardworking Stars Blow Off Steam With Michelob Ultra

The fictional bowling alley, like the beer, blends athleticism and fun for Super Bowl 56

In his nearly 40-year career, Golden Globe and Emmy Award-winning actor Steve Buscemi has played roles as diverse as a criminal hired to kidnap a car salesman’s wife to a middle-aged man seeking love via personal ads and the bad guy in a Pixar film.

Now, in just his second Super Bowl spot ever, he’s disinfecting bowling shoes for Michelob Ultra.

The role comes as the beer brand returns to the Super Bowl with a concept set at a fictional bowling alley called Superior Bowl, which a spokesperson described as “a place where legendary athletes and entertainers enjoy themselves off the field as much as, if not more than, on it.”

In a celebrity-heavy Super Bowl, a 60-second hero spot features one of the most star-studded casts of 2022, including tennis legend Serena Williams, two-time Super Bowl champion Peyton Manning, NBA star Jimmy Butler, WNBA star Nneka Ogwumike, pro golfer Brooks Koepka and...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in