Most people don’t associate sunscreen with excitement—it’s typically seen as unsexy, feels heavy on the skin and carries about the same instant gratification as taking a daily multivitamin.
Through bright graphics, appealing packaging and an engaging social media presence, Supergoop! wants to redefine the suncare category by creating products that people actually care about.
“You can’t ask people to wear something every day if it’s not an enjoyable experience,” said president Amanda Baldwin, who hopped on the sunscreen wave after years of working on Wall Street.
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