Subway's CMO Serves Up Insights on the Return of the $5 Footlong

The promotion—and its famous jingle, now sung by Charlie Puth—are back

By reintroducing the $5 Footlong sandwich promotion, Subway is hoping to turn back the clock to a time in the chain’s history that is remembered for its sales growth.

Franchisees such as Aly Eatery, an operator of Subway restaurants in Nevada that filed for Chapter 11 bankruptcy protection, are certainly in need of the boost.

The limited-time offering, which began this week, is accompanied by a new ad campaign and a jingle familiar to longtime fans, though updated to appeal to a younger audience as well.

“The jingle brings a sense of nostalgia to many who hear it, and in times like these we could all use something that takes us back to the good ol’ days,” said Carrie Walsh, Subway’s CMO, in an email to Adweek.

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