Data & Insights

Subway's CMO Serves Up Insights on the Return of the $5 Footlong

The promotion—and its famous jingle, now sung by Charlie Puth—are back

subway sandwiches
Subway reintroduced the $5 Footlong in response to fan demand.Illustration: Amira Lin; Source: Subway
By Richard Collings

June 19, 2020

By reintroducing the $5 Footlong sandwich promotion, Subway is hoping to turn back the clock to a time in the chain’s history that is remembered for its sales growth.

Richard Collings

Richard Collings is a retail reporter at Adweek.

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