StockX isn’t looking to shed its reputation as a premiere destination for sneakerheads, but it doesn’t want to be fully defined by it either.
The online marketplace for resellers launched its new global brand platform, Own It, with the hopes of attracting tastemakers who also happen to be in the market for coveted designer apparel, electronics, collectibles and NFTs.
Its gritty new campaign, created in partnership with Mojo Supermarket and directed by Elliott Power—who just picked up an Emmy nomination for Facebook’s spot about the nonprofit Skate Nation Ghana—focuses on the personal styles and forms of expression of people shown walking, skateboarding, crowdsurfing and building Lego floral arrangements in the variety of looks and items they got on the platform.
Whether it be art, collectibles, apparel or electronics, StockX empowers everyone to connect to culture.
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