Stitch Fix and Keegan-Michael Key Urge Men to Break Up With Outdated Wardrobes

Cuffing season takes on a whole new—and perhaps more apropos—meaning with #StitchFixIt

Stitch Fix and Keegan-Michael Key are encouraging men to move on from relationships that are hanging by a thread.

In fact, the online styling and shopping service and the Emmy-winning actor, comedian and producer even wrote a song about it for a new campaign, “Stitch Fix It.”  

In the video for the unconventional breakup ballad, “#StitchFixIt Closet Remix,” Key croons, “Our wear-and-tear is beyond repair” before parting ways with his tight sweaters, jeans with holes in the wrong places and other items he’s had since college.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in