Stephen Curry’s Brand Could Usher In a New Era at Under Armour

The partnership with the NBA star could go a long ways toward repairing the company's image

Photo Illustration: Trent Joaquin; Source: Getty Images, Under Armour

Look out Air Jordan.

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@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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