Data & Insights

Stephen Curry's Brand Could Usher In a New Era at Under Armour

The partnership with the NBA star could go a long ways toward repairing the company's image

Photo Illustration: Trent Joaquin; Source: Getty Images, Under Armour
By Ryan Barwick & Richard Collings

December 4, 2020

Look out Air Jordan.

Ryan Barwick

Ryan is a brand reporter covering travel, mobility and sports marketing.

Richard Collings

Richard Collings is a retail reporter at Adweek.

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