Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Starbucks CEO Kevin Johnson today announced that Brady Brewer has been promoted to the role of CMO, according to a letter to the coffee chain’s employees. Brewer will report directly to the company’s COO, Roz Brewer, the letter added.
The newly appointed CMO will lead the development and execution of the company’s marketing plans, as well as manage the food and beverage portfolio, the digital customer experience, creative and brand management, data analytics, and consumer insights.