Star Wars Day Is the Latest Holiday Turned Retail Moment

A new report found demand on Amazon was up 93% on Star Wars Day, last year

Research shows May the Fourth is influencing consumer behavior.
Research shows May the Fourth is influencing consumer behavior. Disney Plus

Ten years after its debut, Star Wars Day—the unofficial holiday celebrated on May 4—is now on par with major retail moments like Christmas, Halloween and the release of the Star Wars movies.

@RafelitoC7 Rafael Canton is a freelance writer for Adweek.