Spotify Created an AI-Powered Avatar of The Weeknd for a Personalized Listening Experience

The microsite uses deep learning and user data to personalize the artist's dialogue

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A new AI-powered listening experience from Spotify offers listeners some personalized one-on-one time with The Weeknd.

The streaming service rolled out a microsite this week that features a slightly distorted digital avatar of the R&B star, who addresses listeners by name and comments on their listening habits. The appearance and voice of the digital clone is based on real footage and audio recordings of the singer, amalgamated through deep learning, according to Spotify.

“Hey Ashley, thanks so much for listening to my music.



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