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Among the bread bakers, pet adopters and Home Depot DIY regulars who sought comfort during quarantine, a strong market of trading card fanatics also emerged. And ecommerce platform eBay is still reaping the benefits.
While eBay is historically a hotspot for collectible goods, the platform saw a 142% increase in sales within the trading card category in 2020. In the first quarter of 2021, the company sold an average of 139 cards per minute. It’s clear eBay is comfortably facilitating transactions, so its next step is engaging with the content that draws sports card collectors together.