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Sports Illustrated has dropped its first line of branded apparel with department store chain JCPenney. It’s part of a reinvention of the 65-year-old brand that also includes NFTs, ticketing and sports betting.
The clothing drop includes lines for men, women and children, such as tracksuits, T-shirts, shorts, skirts and outerwear.
Michelle Wlazlo, evp and chief merchandising officer at JCPenney, said the activewear collection, Sports Illustrated for JCPenney, was “inspired by iconic moments in sports.” The styles are available online and in 300 U.S.