Soon, There Will Be a PacSun Mall Rat NFT for Each of Its 300 Stores

The auction includes both physical and digital elements

Discuss new partnerships, organizational structures and strategies for reliable measurement at NexTech, Dec. 6–8. In-person and virtual passes are available. Sign up now to save 25%.

Following reports actor Gwyneth Paltrow joined the exclusive Bored Ape Yacht Club, apparel retailer PacSun announced a somewhat aesthetically similar NFT series of its own called Pac Mall Rats.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in