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As U.S. consumers transitioned from the panic-buying to hoarding phases of product acquisition during the coronavirus pandemic, longstanding consumer habits and brand loyalty took a backseat to availability and circumstance.
In fact, a recent study from media and marketing services company Mindshare found 69% of consumers said they’re likely to buy or have bought new brands since the outbreak began.
“Challengers are taking innovative steps to serve their customers where they are.”
—Simon Poulton, vp of digital intelligence, Wpromote
For some brands, like bamboo toilet paper No.
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