So Your Customers Tried a Competitor During Quarantine—What Now?

Loyalty’s up for grabs, but savvy brands can regain lost ground

Customers are trying new brands at a time when at-home consumption is up overall. Getty Images

As U.S. consumers transitioned from the panic-buying to hoarding phases of product acquisition during the coronavirus pandemic, longstanding consumer habits and brand loyalty took a backseat to availability and circumstance.

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.