Snapchat’s Latest Ecommerce Play Sells Out Again—This Time With Adidas

The shoe sold through a Snapchat show


Snapchat looks like it’s turning into a sneakerhead’s new favorite ecommerce store.

The company partnered with Adidas and Darkstore to pre-release a new style of the Falcon W shoe on Aug. 21. However, unlike Snapchat’s previous partnership with Nike and Air Jordan, which was done through a special AR world lens and QR code, the Adidas shoe rolled out on a new Snapchat show called Fashion 5 Ways.

“This partnership with Snapchat was all about coming closer to our consumer and bringing a unique brand experience to one of the platforms that they value the most,” said Chris Murphy, senior director, digital activation, North America at Adidas.

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