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Snapchat Introduces 3 New Capabilities of Its Augmented Reality Lenses With ‘Shoppable AR’

Features focus on social commerce and engagement

Snapchat is releasing "Shoppable AR" lenses with four partners today. Snapchat

By Ann-Marie Alcántara

April 18, 2018

Snapchat is opening up the floodgates, letting advertisers bring real-life shopping experiences to the digital platform.

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Ann-Marie Alcántara
@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.
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