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Augmented reality shopping features are fundamental drivers of confidence for consumers, but two-thirds of those consumers find the features that are currently available to be lacking, according to new research commissioned by Snap Inc. and Publicis Media Exchange and conducted by Alter Agents.
The study is based on more than 4,000 interviews with people aged 13 through 49 in France, Saudi Arabia, the U.K. and the U.S., and the goal was to identify how AR is being used along the purchase journey in key verticals, better understand consumer preference for branded AR features and assess the network effect of AR during and after shopping.
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