Snap, Publicis Media Exchange: AR Shopping Features Help Build Consumer Confidence

67% of respondents to an Alter Agents survey found those tools to be lacking in their current purchase journeys

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Augmented reality shopping features are fundamental drivers of confidence for consumers, but two-thirds of those consumers find the features that are currently available to be lacking, according to new research commissioned by Snap Inc. and Publicis Media Exchange and conducted by Alter Agents.

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