Snap Inc. took its next big step to integrate augmented reality and social commerce with its introduction Wednesday of catalog-powered Shopping Lenses, saying that the new offering will make shopping via AR easier and more engaging for consumers, while enabling brands to build, scale and optimize their efforts.
Shoppers gain quick access to product information including prices and descriptions, as well as SKU-specific purchase capability, including real-time dynamically updated price and color details, by tapping on the lens product card.
They
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