Emerging Tech

Snap Acquires Mind-Controller Startup to Integrate With Future AR Glasses

NextMind translates neural activity into computer controls

NextMind detects electrical signals in the brain through a headband.NextMind
Headshot of Patrick Kulp
By Patrick Kulp

March 23, 2022

Mobile messaging app Snap announced it is buying brain-computer interface startup NextMind as it looks for ways to make its wearable augmented reality (AR) glasses easier to navigate hands-free.

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Headshot of Patrick Kulp

Patrick Kulp

Patrick Kulp is Adweek's senior reporter covering emerging tech.

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