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Every June, an increasing number of brands roll out special edition products for LGBTQ Pride Month that are often swathed in garish rainbows, causing a sort of rainbow fatigue in the community.
So it’s a relief to see that Skittles has gone in the opposite direction, removing the rainbow—in fact, removing color entirely—from its packaging for a Pride partnership with GLAAD. The “Give the Rainbow” campaign plays on the concept that only one rainbow matters in June, and that’s the one that represents the diversity and visibility of the LGBTQ community.