Why It Took 13 Years to Export the World's Biggest Shopping Day to the US

Never say never—even about Singles Day

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Over the years, Adweek has published multiple stories detailing why Singles Day—the biggest shopping day in the world—would ever gain traction in the U.S.

The latest ran in 2021.

The experts we consulted cited multiple reasons:

  • Singles Day is too close to Black Friday and Cyber Monday, which is part of the reason Amazon scheduled Prime Day for July;
  • It lacks name recognition among U.S. consumers without ties to China;
  • Alibaba, the platform that transformed Singles Day into a shopping phenomenon, is not a prominent player in the U.S.;
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