Shutterstock Forecasts Creatives Will Use Calm Colors in 2021 After 2020’s Vivid Hues

The company uses pixel-level data to create yearly projections


In 2021, the visual world will reject this year’s shift toward saturated hues and embrace a calmer, more natural aesthetic, according to Shutterstock. 

The company just released its annual Color Trends Report, which predicts that the next year will be defined by three colors: Set Sail Champagne, Fortuna Gold and Tidewater Green. 

This projection is based on an analysis of pixel-level data from 2020’s most popular downloads. These trends reflect a meaningful shift in marketing priorities after a year of chaos, according to creative director Flo Lau. 

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