Shutterstock Forecasts Creatives Will Use Calm Colors in 2021 After 2020’s Vivid Hues

The company uses pixel-level data to create yearly projections

The 'maximalism' that defined visuals in 2020 will lose its popularity.

In 2021, the visual world will reject this year’s shift toward saturated hues and embrace a calmer, more natural aesthetic, according to Shutterstock. 

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.