Don't Pout: Shoppers Blame the Government More Than Retailers for Supply Chain Issues

Still, businesses should set clear expectations about product availability


Although stress often intermingles with the festive spirit of holiday shopping, this season is shaping up to be more tumultuous than most.

Covid-19 cases are declining, but the nation is still navigating through the pandemic. Retailers are stocking up on merchandise, but the threat of product shortages due to supply chain issues persists.

On top of that, the National Retail Federation (NRF) predicts consumer demand will be stronger than ever—making the situation even more volatile.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in