Shopify and TikTok Take Social Commerce Global

What began as a U.S.-based partnership in October is now in 15 countries

The platforms are expanding their existing partnership. Shopify, TikTok, KTSDesign/Science/Getty Images

Shopify is expanding its social commerce partnership with video-sharing platform TikTok to an additional 14 countries in North America, Europe, the Middle East and Asia. The goal is to help sellers create in-feed shoppable ads targeting TikTok users around the world.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.