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Shopify is expanding its social commerce partnership with video-sharing platform TikTok to an additional 14 countries in North America, Europe, the Middle East and Asia. The goal is to help sellers create in-feed shoppable ads targeting TikTok users around the world.
This marks the extension of a relationship established in the U.S. in October through which Shopify merchants were able to generate video ads and drive TikTok users to their online stores. The expansion of TikTok’s Shopify channel to a global audience—which now includes Australia, Canada, the U.K,